sales-i are proud to announce that in 2020, we are continuing our sponsorship of Power Maxed Racing (PMR) and are excited to see what the future holds for the talented drivers (TBC) and their team in this year’s British Touring Car Championship.
The sponsorship with Power Maxed Racing not only allows us to support a Midlands-based motorsport team but gives us the opportunity to create connections between software technology and the wider automotive industry. We’re now able to communicate to key audiences in the automotive sector, which opens new prospect opportunities and builds on sales-i’s longstanding presence in the automotive market, too.
The renewed deal was announced at the industry’s premium event, Autosport International at the NEC, Birmingham which featured a preview of the 2020 cars, as well as Jason Plato’s race-winning Astra from 2019.
Power Maxed Racing car at Autosport International, NEC.
As a data and analytics software company, we recognise a lot of what we do and the features we deliver in the work PMR commit to in order to win.
Whilst the racing driver is in the front seat whizzing around the track, the engineers are in the team garages observing and calculating each piece of data that comes in. Similar to sales-i, the data transmitted from the car helps the PMR engineers understand the health of the car. From engine rotations per minute to precise steering angles, to instantly give the team all the information they need. Put all this together, and the engineer can decide on any changes or even offer advice to the driver based on these insights on how to improve the overall lap time around the circuit.
With sales-i users, they get an instant overview of their business data and customer health delivered right to their chosen device to help in making strategic and smart decisions that steer their business to success. From customer health, with changes in buying behaviour, to potential risk of churn and new opportunities; the user has the ability to think ahead and predict the future with data and analytics, much like PMR does on the track.
Mark McDonagh, Marketing Manager here at sales-i shares outlines some more of the reasoning for this partnership:
“As a data and analytics software company, we recognise the need for actionable insights quickly delivered to our customers is very similar to the need of the PMR team in their decision-making in the high-pressure environment of racing. Access to relevant data is vital for success both on and off the track and this is one of the reasons the relationship resonates so well.
We are excited to be following PMR around another incredible race season at the BTCC and look forward to the announcement of the drivers and see their cars with the sales-i logo on.”
Adam Weaver, Team Principal at Power Maxed Racing and MD at Automotive Brands also shared:
“We’re delighted to be continuing our relationship with sales-i. This will be their fourth season utilising the BTCC as a marketing tool with us, and every year their presence on the car has grown.
As a business, Automotive Brand (PMR’s parent company) have been using sales-i sales management software for many years and has found it absolutely invaluable in growing our business to the size it is today.”
The BTCC season begins on the 28th of March, and runs over 30 races, across 10 weekends, finishing up on the 11th of October at Brands Hatch. With over 380,000 fans viewing from the trackside, and a total of 19.5 million in TV audience in 2019, this is one of the best-loved, most famous motor racing championships in the world and provides a great opportunity for both PMR and sales-i to get close to the minds of motorsport enthusiasts.
We’ll be following the thrills and spills of our team throughout the season with regular blogs, looking at the similarities between the worlds we both operate in and obviously the thrills and spills on the track.
Jason Plato’s winning race car with sales-i logo on the wing mirror.
